From starting out to senior strategy, with Em Brown and Sam Birkett
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After reading HubSpot’s 2025 trends report, I found myself wondering: is AI really reshaping marketing careers, or are we just getting swept along by another hype cycle?
In this episode, I’m joined by Em Brown, a junior exec navigating AI expectations before she’s had time to build her craft, and Sam Birkett, a seasoned strategist who’s lived through more than one marketing hype cycle.
Together, we get into:
- what AI means for skill-building, judgement, and career progression
- whether prompt-writing is replacing creative thinking
- how trend reports are shaping perception (and not always helpfully)
- and why knowing what good looks like still matters more than ever
One for anyone trying to progress in their career without losing their instinct to algorithms.
