with Amy Walters, Founder at Bloomify
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Think a rebrand is just a new logo and some shiny new colours? Think again.
In this episode, I’m joined by Amy Walters, founder of Bloomify, to lift the lid on what a rebrand really involves — and why most businesses get it wrong. We get into how she’s approaching her own live rebrand, the difference between a refresh and a full rethink, and how to know if a rebrand is actually needed or just a shiny distraction.
You’ll hear:
- A grounded, real-world look at what a rebrand really takes — and why it’s harder (and more personal) than it looks.
- how Amy built her freelance business one step at a time
- the messy reality of rebranding your own business
- how real brand building starts by understanding the “why” behind the work
