It turns out we’re actually pretty good at not taking things at face value.
We know Dr Pepper isn’t a qualified GP.
We know Professor Green has never published a peer-reviewed paper in his life.
We know Colonel Sanders has no military service.
We know Prince is nowhere to be found in the line of succession.
And yet at work – for some reason we become far more willing to take things as read.
Titles. Frameworks. Confident language. Familiar brands. They’re often useful shortcuts. But shortcuts they still are, and sometimes that’s enough to divert us off course.
Every now and then, it’s worth pausing and asking a couple of probing questions. Because the label is rarely the whole story.
By Dave Heywood
A marketer who’s spent his career figuring out how real growth happens – for brands and people alike. He runs Marketing Careers Uncovered, a podcast where marketers talk honestly about the work, the missteps, and what actually moves the needle.
